Why London?

Telling the London Market story

London Makes It Possible


Using the output of our market research and working with our appointed brand agency partner (McCann Enterprise), a campaign strap-line was created entitled "London Makes It Possible".

London Makes It Possible
There's never been progress without risk. Without the London Market's willingness to insure it, a great deal of progress across the globe would have been impossible. Today, in a world of unprecedented change and opportunity, London's insurance market is more essential than ever.

Here you'll find a unique concentration of 52,000 insurance and risk management professionals, with an unrivaled breath of expertise. Our dynamic eco-system and deep reserves of capital make us better equipped to manage complex and challenging risks. And better prepared to help our clients - from individuals to global businesses - get back on their feet when disaster strikes.

Whatever you want to achieve, wherever you want to go, and whatever challenges lie ahead, London makes it possible.

Latest Content

New sponsor for delegated authority workstream as DA SATS announces upgrades

Press Release

Over half of market in scope market risks are now bound electronically

Press Release

PPL celebrates third birthday with a quarter of a million firm orders

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London Makes It Possible - Telling stories that sell

Are you actively selling London Market products and services to clients? LMG is running a high energy and FREE course to help you build and deepen client relationships, by using the power of storytelling as a tool for selling. Learn more here

Report calls for action now to address skills shortage

Read Full Press Release Here

Interim LMTOM Sponsor Announced

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London Market updates vision and workstreams for the next stage of development

Full Release

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