Why London?

Telling the London Market story


The aim of this workstream is to create a brand proposition that will encourage people who do not currently use the London Market to consider it, and encourage those that currently trade with us to continue to do so.

To date, we have carried out and completed the following phases of activity:

  • Internal and global market research to establish London Market brand proposition.
  • A launch of our "London Makes It Possible" branding campaign aimed at practitioners within the London Insurance Market.
  • Activities to support a global launch of the campaign on a global basis.

Further details of these phases can be found in the sub-menu under the progress section.

Latest Content

London Makes It Possible - Telling stories that sell

Are you actively selling London Market products and services to clients? LMG is running a high energy and FREE course to help you build and deepen client relationships, by using the power of storytelling as a tool for selling. Learn more here

Report calls for action now to address skills shortage

Read Full Press Release Here

Interim LMTOM Sponsor Announced

Read Press Release here

London Market updates vision and workstreams for the next stage of development

Full Release

PPL - Q4 2018 data significantly exceed targets

The Board of PPL today released the market wide data for risks placed electronically during the last quarter of 2018. Read more here.

London Insurance Life celebrates its second anniversary

It is two years since the LMG launched the London Insurance Life (@LIL) talent attraction campaign. Read more here

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