The aim of this workstream is to create a brand proposition that will encourage people who do not currently use the London Market to consider it, and encourage those that currently trade with us to continue to do so.
To date, we have carried out and completed the following phases of activity:
- Internal and global market research to establish London Market brand proposition.
- A launch of our "London Makes It Possible" branding campaign aimed at practitioners within the London Insurance Market.
- Activities to support a global launch of the campaign on a global basis.
Further details of these phases can be found in the sub-menu under the progress section.