Why London?

Telling the London Market story

Internal launch

On 24 October 2017, we launched the "London Makes It Possible" campaign internally within our market. This launch was specifically aimed at the 52,000 people working within our industry and was designed to be visually impactful. This created a buzz around the square mile and presented the opportunity for people to interact with the campaign by taking photographs and promoting via social media.

The campaign was positively received and engaged with by market firms and the press. In particular the creative aspect was seen as fresh, vibrant and unique.

A dedicated website - londonmakesitpossible.com -  was created to promote the campaign and is regularly updated with stories about the variety of ways "London makes it possible".

Launch photos

  
        

Latest Content

Structured Data Capture now live for all classes of business

Full Story

Wide market take-up demonstrates value of Market Business Glossary

Read More

LMG proposal resolves access vs. control Brexit dilemma

Read more here

Market collaboration widens the ability to convert paper into electronic data

Read Press Release

PPL - Property and Casualty now live

Property and Casualty business is now live on PPL. Read more here

London Market launches first ever campaign to tell its story

The London Market Group (LMG) today announced the launch of its first ever campaign to promote London as the world’s insurance hub, providing buyers with a clear case for coming to London for solutions to the risks they face. Read more here

PPL goes live with facilities and platform improvements

Press Release here

LM TOM moves forward with go-live of the Market Business Glossary

For full press release see here

Keep in Touch

Get event updates sent to your inbox