Why London?

Telling the London Market story

Internal launch

On 24 October 2017, we launched the "London Makes It Possible" campaign internally within our market. This launch was specifically aimed at the 52,000 people working within our industry and was designed to be visually impactful. This created a buzz around the square mile and presented the opportunity for people to interact with the campaign by taking photographs and promoting via social media.

The campaign was positively received and engaged with by market firms and the press. In particular the creative aspect was seen as fresh, vibrant and unique.

A dedicated website - londonmakesitpossible.com -  was created to promote the campaign and is regularly updated with stories about the variety of ways "London makes it possible".

Launch photos


Latest Content

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London Market creates permanent body to manage market services

The London Market Group announced today the launch of London Insurance Market Operations & Strategic Sourcing (LIMOSS) led by Managing Director, Patrick Molineux.

Read the full press release here

London Market announces new chair

The London Market Group (LMG) today announced the appointment of Andrew Horton, CEO of Beazley as its new Chair with effect from 4 May 2018. Read the full press release here


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Response from chairman Nicolas Aubert to Brexit Transition Announcement

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The London Market Group has announced that claims transformation will become a focus for the Target Operating Model (TOM) in 2018. Read more here

PPL Come of age with one of the largest transactions at Lloyd's

Read the full press release here 

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