On 24 October 2017, we launched the "London Makes It Possible" campaign internally within our market. This launch was specifically aimed at the 52,000 people working within our industry and was designed to be visually impactful. This created a buzz around the square mile and presented the opportunity for people to interact with the campaign by taking photographs and promoting via social media.
The campaign was positively received and engaged with by market firms and the press. In particular the creative aspect was seen as fresh, vibrant and unique.
A dedicated website - londonmakesitpossible.com - was created to promote the campaign and is regularly updated with stories about the variety of ways "London makes it possible".
Read more here
Read Press Release
Property and Casualty business is now live on PPL. Read more here
The London Market Group (LMG) today announced the launch of its first ever campaign to promote London as the world’s insurance hub, providing buyers with a clear case for coming to London for solutions to the risks they face. Read more here
Press Release here
For full press release see here
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