Using the output of our market research and working with our appointed brand agency partner (McCann Enterprise), a campaign strap-line was created entitled "London Makes It Possible".
London Makes It Possible
There's never been progress without risk. Without the London Market's willingness to insure it, a great deal of progress across the globe would have been impossible. Today, in a world of unprecedented change and opportunity, London's insurance market is more essential than ever.
Here you'll find a unique concentration of 52,000 insurance and risk management professionals, with an unrivaled breath of expertise. Our dynamic eco-system and deep reserves of capital make us better equipped to manage complex and challenging risks. And better prepared to help our clients - from individuals to global businesses - get back on their feet when disaster strikes.
Whatever you want to achieve, wherever you want to go, and whatever challenges lie ahead, London makes it possible.
Press Release - here
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