Why London?

Telling the London Market story

London Makes It Possible


Using the output of our market research and working with our appointed brand agency partner (McCann Enterprise), a campaign strap-line was created entitled "London Makes It Possible".

London Makes It Possible
There's never been progress without risk. Without the London Market's willingness to insure it, a great deal of progress across the globe would have been impossible. Today, in a world of unprecedented change and opportunity, London's insurance market is more essential than ever.

Here you'll find a unique concentration of 52,000 insurance and risk management professionals, with an unrivaled breath of expertise. Our dynamic eco-system and deep reserves of capital make us better equipped to manage complex and challenging risks. And better prepared to help our clients - from individuals to global businesses - get back on their feet when disaster strikes.

Whatever you want to achieve, wherever you want to go, and whatever challenges lie ahead, London makes it possible.

Latest Content

Interim LMTOM Sponsor Announced

Read Press Release here

London Market updates vision and workstreams for the next stage of development

Full Release

PPL - Q4 2018 data significantly exceed targets

The Board of PPL today released the market wide data for risks placed electronically during the last quarter of 2018. Read more here.

London Insurance Life celebrates its second anniversary

It is two years since the LMG launched the London Insurance Life (@LIL) talent attraction campaign. Read more here

Think Tank launched to assess challenges to the London Market workforce

Press Release

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