Why London?

Telling the London Market story

London Makes It Possible


Using the output of our market research and working with our appointed brand agency partner (McCann Enterprise), a campaign strap-line was created entitled "London Makes It Possible".

London Makes It Possible
There's never been progress without risk. Without the London Market's willingness to insure it, a great deal of progress across the globe would have been impossible. Today, in a world of unprecedented change and opportunity, London's insurance market is more essential than ever.

Here you'll find a unique concentration of 52,000 insurance and risk management professionals, with an unrivaled breath of expertise. Our dynamic eco-system and deep reserves of capital make us better equipped to manage complex and challenging risks. And better prepared to help our clients - from individuals to global businesses - get back on their feet when disaster strikes.

Whatever you want to achieve, wherever you want to go, and whatever challenges lie ahead, London makes it possible.

Latest Content

Structured Data Capture now live for all classes of business

Full Story

Wide market take-up demonstrates value of Market Business Glossary

Read More

LMG proposal resolves access vs. control Brexit dilemma

Read more here

Market collaboration widens the ability to convert paper into electronic data

Read Press Release

PPL - Property and Casualty now live

Property and Casualty business is now live on PPL. Read more here

London Market launches first ever campaign to tell its story

The London Market Group (LMG) today announced the launch of its first ever campaign to promote London as the world’s insurance hub, providing buyers with a clear case for coming to London for solutions to the risks they face. Read more here

PPL goes live with facilities and platform improvements

Press Release here

LM TOM moves forward with go-live of the Market Business Glossary

For full press release see here

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