Why London?

Telling the London Market story

London Makes It Possible


Using the output of our market research and working with our appointed brand agency partner (McCann Enterprise), a campaign strap-line was created entitled "London Makes It Possible".

London Makes It Possible
There's never been progress without risk. Without the London Market's willingness to insure it, a great deal of progress across the globe would have been impossible. Today, in a world of unprecedented change and opportunity, London's insurance market is more essential than ever.

Here you'll find a unique concentration of 52,000 insurance and risk management professionals, with an unrivaled breath of expertise. Our dynamic eco-system and deep reserves of capital make us better equipped to manage complex and challenging risks. And better prepared to help our clients - from individuals to global businesses - get back on their feet when disaster strikes.

Whatever you want to achieve, wherever you want to go, and whatever challenges lie ahead, London makes it possible.

Latest Content

First PPL adoption table published as strong performance continues

The Board of PPL today released the market wide data for risks placed electronically during the third quarter of 2018. Read more here

Contract signed for next wave of delegated authority tools

Press Release

PPL completes the class roll out with treaty reinsurance go live

Press Release

Over 50% of the market signs up as new platform goes live, making London easier to access for coverholders

Full Press Release

Target Operating Model launches tools to make access to solutions easier

Press Release - here

Keep in Touch

Get event updates sent to your inbox