Why London?

Telling the London Market story

Market Research

To help the London Market clearly articulate its sales proposition, we undertook internal and external (global) market research during 2016. This research allowed us to better understand perceptions of our market and enabled us to create a compelling campaign aimed at the 52,000 people working within our industry.

Internal Market research
During our internal market research, we tested a number of hypothesis about the London Market with a number of key market figures working within our industry. In doing so, we established a series of perceptions and assumptions about our market which were used as the basis of our global research questioning.

Global research
In partnership with Interbrand and FWD Research, a robust qualitative research study was undertaken with buyers and potential buyers around the world to understand their perceptions of the London Market.

The objectives of the research were to:

  • Challenge the assumptions the London Market had of itself with global audiences
  • Understand the London Market’s role in the future insurance marketplace
  • Identify and understand the drivers and barriers to placing business in the London Market verses other insurance centres

The output from this research provided us with an important insight and enabled us to develop a more compelling story with which to explain and promote the London Market around the world. This story was brought to life as the “London Makes It Possible” campaign.

Further information relating to the research can be found within this report - Click here

Latest Content

Electronic placement goes live with Accident & Health

The board of PPL Ltd announced that the Accident & Health classes of business went live on the platform on Monday 16th April. To read the full press release, please click here

London Market creates permanent body to manage market services

The London Market Group announced today the launch of London Insurance Market Operations & Strategic Sourcing (LIMOSS) led by Managing Director, Patrick Molineux.

Read the full press release here

London Market announces new chair

The London Market Group (LMG) today announced the appointment of Andrew Horton, CEO of Beazley as its new Chair with effect from 4 May 2018. Read the full press release here

PPL TO APPOINT NEW CHAIR WITH ADOPTION THE KEY PRIORITY

Read the full press release here 

Response from chairman Nicolas Aubert to Brexit Transition Announcement

Read in full 

CLAIMS TRANSFORMATION PRIORITISED IN LM TOM

The London Market Group has announced that claims transformation will become a focus for the Target Operating Model (TOM) in 2018. Read more here

PPL Come of age with one of the largest transactions at Lloyd's

Read the full press release here 

Happy 1st Birthday @LIL

Today London Insurance Life turns 1 read more here

Structured Data Capture now live for all classes of business

Full Story

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