News

The London Market Group is using social media to attract A-level students

The London Market Group is using social media to attract A-level students

Press Release

 

 

 

17th August 2017 – With A-level results out today, the London Market Group (LMG) is
using social media to target students to attract a new generation of talent into the London
insurance market.


With an overarching aim to create a diverse and dynamic workforce, the LMG is using its
London Insurance Life (@LIL) social media campaign (Instagram, Facebook and Twitter*)
to bring roles in the London insurance market to life. @LIL is primarily targeted at young
people considering their career choices, but also those who support them such as friends,
teachers and parents.


Teresa Bentley, Talent & Diversity lead at LMG said:
“We want to start a conversation with school and college leavers via social media and offer
them a snapshot of the careers the London insurance market offers. Since the launch in
January we have posted a mixture of 37 jobs and schemes from numerous insurance
businesses, combined with photos, videos and interviews with people from across the
market to give a glimpse of working life in the London Market. This is a powerful and
immediate way of attracting quality talent into interesting and rewarding careers and we
are already seeing positive results.”


Catherine Davies, Operations Manager at AXA Real Estate said:
“We have been extremely impressed by the quality of candidates applying via @LIL. It is a
excellent way of advertising the London market and provides applicants with an insight as
to what the London market offers. We have successfully recruited one applicant as a result
of @LIL and their progress has been great to see.”


LMG is attracting @LIL followers by working with diversity partners and education
establishments, as well as promoting its social media pages and London market careers at
events. It has covered 8 careers events nationally this year with more planned including an
insight event for careers advisors.



For more information please contact:
Charlie Evans, Luther Pendragon | Tel: 0207 618 9123
*Facebook/Instagram: @londoninsurancelife Twitter: @londoninslife

Latest Content

PPL goes live with facilities and platform improvements

Press Release here

LM TOM moves forward with go-live of the Market Business Glossary

For full press release see here

Progress on LM TOM with preferred bidder for DA SATS

Full Press Release here

Bringing London Market careers to life

Full Story of the Event here

THE LONDON MARKET GROUP IS USING SOCIAL MEDIA TO ATTRACT A-LEVEL STUDENTS

more

Government announces new ILS legislation

The government have announced the introduction of new ILS legislation for the London Insurance Market. Please click here for more

DFID announces creation of the London Centre for Global Disaster Protection

LMG response here

THE ECONOMIC SECRETARY TO HM TREASURY WRITES TO THE LMG REGARDING ILS LEGISLATION

Full Story here

LMG re-appoints Nicolas Aubert as Chair

Full story here

LMG Forum - London Matters 2017

The London Matters 2017 report will be launched 9th May register your interest here

Keep in Touch

Get event updates sent to your inbox