The London Market Group is using social media to attract A-level students

The London Market Group is using social media to attract A-level students

Press Release




17th August 2017 – With A-level results out today, the London Market Group (LMG) is
using social media to target students to attract a new generation of talent into the London
insurance market.

With an overarching aim to create a diverse and dynamic workforce, the LMG is using its
London Insurance Life (@LIL) social media campaign (Instagram, Facebook and Twitter*)
to bring roles in the London insurance market to life. @LIL is primarily targeted at young
people considering their career choices, but also those who support them such as friends,
teachers and parents.

Teresa Bentley, Talent & Diversity lead at LMG said:
“We want to start a conversation with school and college leavers via social media and offer
them a snapshot of the careers the London insurance market offers. Since the launch in
January we have posted a mixture of 37 jobs and schemes from numerous insurance
businesses, combined with photos, videos and interviews with people from across the
market to give a glimpse of working life in the London Market. This is a powerful and
immediate way of attracting quality talent into interesting and rewarding careers and we
are already seeing positive results.”

Catherine Davies, Operations Manager at AXA Real Estate said:
“We have been extremely impressed by the quality of candidates applying via @LIL. It is a
excellent way of advertising the London market and provides applicants with an insight as
to what the London market offers. We have successfully recruited one applicant as a result
of @LIL and their progress has been great to see.”

LMG is attracting @LIL followers by working with diversity partners and education
establishments, as well as promoting its social media pages and London market careers at
events. It has covered 8 careers events nationally this year with more planned including an
insight event for careers advisors.

For more information please contact:
Charlie Evans, Luther Pendragon | Tel: 0207 618 9123
*Facebook/Instagram: @londoninsurancelife Twitter: @londoninslife

Latest Content

Structured Data Capture now live for all classes of business

Full Story

Wide market take-up demonstrates value of Market Business Glossary

Read More

LMG proposal resolves access vs. control Brexit dilemma

Read more here

Market collaboration widens the ability to convert paper into electronic data

Read Press Release

PPL - Property and Casualty now live

Property and Casualty business is now live on PPL. Read more here

London Market launches first ever campaign to tell its story

The London Market Group (LMG) today announced the launch of its first ever campaign to promote London as the world’s insurance hub, providing buyers with a clear case for coming to London for solutions to the risks they face. Read more here

PPL goes live with facilities and platform improvements

Press Release here

LM TOM moves forward with go-live of the Market Business Glossary

For full press release see here

Keep in Touch

Get event updates sent to your inbox