Why London?

Telling the London Market story


The aim of this workstream is to create a brand proposition that will encourage people who do not currently use the London Market to consider it, and encourage those that currently trade with us to continue to do so.

To date, we have carried out and completed the following phases of activity:

  • Internal and global market research to establish London Market brand proposition.
  • A launch of our "London Makes It Possible" branding campaign aimed at practitioners within the London Insurance Market.
  • Activities to support a global launch of the campaign on a global basis.

Further details of these phases can be found in the sub-menu under the progress section.

Latest Content

First PPL adoption table published as strong performance continues

The Board of PPL today released the market wide data for risks placed electronically during the third quarter of 2018. Read more here

Contract signed for next wave of delegated authority tools

Press Release

PPL completes the class roll out with treaty reinsurance go live

Press Release

Over 50% of the market signs up as new platform goes live, making London easier to access for coverholders

Full Press Release

Target Operating Model launches tools to make access to solutions easier

Press Release - here

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