Why London?

Telling the London Market story


The aim of this workstream is to create a brand proposition that will encourage people who do not currently use the London Market to consider it, and encourage those that currently trade with us to continue to do so.

To date, we have carried out and completed the following phases of activity:

  • Internal and global market research to establish London Market brand proposition.
  • A launch of our "London Makes It Possible" branding campaign aimed at practitioners within the London Insurance Market.
  • Activities to support a global launch of the campaign on a global basis.

Further details of these phases can be found in the sub-menu under the progress section.

Latest Content

New sponsor for delegated authority workstream as DA SATS announces upgrades

Press Release

Over half of market in scope market risks are now bound electronically

Press Release

PPL celebrates third birthday with a quarter of a million firm orders

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London Makes It Possible - Telling stories that sell

Are you actively selling London Market products and services to clients? LMG is running a high energy and FREE course to help you build and deepen client relationships, by using the power of storytelling as a tool for selling. Learn more here

Report calls for action now to address skills shortage

Read Full Press Release Here

Interim LMTOM Sponsor Announced

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London Market updates vision and workstreams for the next stage of development

Full Release

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