Why London?

Telling the London Market story


The aim of this workstream is to create a brand proposition that will encourage people who do not currently use the London Market to consider it, and encourage those that currently trade with us to continue to do so.

To date, we have carried out and completed three phases of activity. These include:

  • Internal market research
  • Global market research
  • Launch of an internal market campaign

Further details of these phases can be found in the sub-menu under the progress section.

Latest Content

Structured Data Capture now live for all classes of business

Full Story

Wide market take-up demonstrates value of Market Business Glossary

Read More

LMG proposal resolves access vs. control Brexit dilemma

Read more here

Market collaboration widens the ability to convert paper into electronic data

Read Press Release

PPL - Property and Casualty now live

Property and Casualty business is now live on PPL. Read more here

London Market launches first ever campaign to tell its story

The London Market Group (LMG) today announced the launch of its first ever campaign to promote London as the world’s insurance hub, providing buyers with a clear case for coming to London for solutions to the risks they face. Read more here

PPL goes live with facilities and platform improvements

Press Release here

LM TOM moves forward with go-live of the Market Business Glossary

For full press release see here

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