Why London?

Telling the London Market story

2017 internal launch

On 24 October 2017, we launched the "London Makes It Possible" campaign internally within our market. This launch was specifically aimed at the 52,000 people working within our industry and was designed to be visually impactful. This created a buzz around the square mile and presented the opportunity for people to interact with the campaign by taking photographs and promoting via social media.

The campaign was positively received and engaged with by market firms and the press. In particular the creative aspect was seen as fresh, vibrant and unique.

A dedicated website - londonmakesitpossible.com -  was created to promote the campaign and is regularly updated with stories about the variety of ways "London makes it possible".

Launch photos

  
        

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